Whittling Knife Packaging

Beaver Craft approached me to design a packaging for their new whittling knife for their Amazon shop. They were looking for a modern and bright design different from their more minimal style. In the first stage of the project, I used the mind mapping technique to find words associations with wood carving and their beaver logo. I settled for a camping/outdoor theme that reminds me of the calmness nature can bring. I combined flat illustrations of woods and tents with bright colours to make the design stand out but not overtake the type and the name of the product. The client was extremely happy and offered me future collaborations.