Den - a smart eco-home heating company branding

Den is a smart eco-home heating company. They required a logo that is inspired with icon design, bright gradients and subtle effects.

I designed a logo with a colour scheme, style tiles and several web and mobile examples. Using the orange and pink gradient as a background, I managed to bring warmth to the logo and overall branding. I combined it with a minimalist house design to complete the cosy feeling of a warm home. I finished the logo with a simple outline of the name DEN and added an eco-friendly leaf as a nice detail.